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For this concept, I wanted to incorperate ornamental type and create forms that were fluid and similar to letter forms of Thai characters. The name “Tuk-Tuk Drip” was inspired by a Thai rickshaw and are often decorated in bright colors. These elements were my main inspiration into creating a bright design aswell as using forms for decoration. I used techniques such as the combination of letterforms and type to create the design features around the box. My goal with this was to create a design that was inspired by these cultural elements and put together to create a product. This assignment showed me what the design process of creating a logo and brand identity looked like and how to create one.
- Packaging Layout: Tuk-Tuk Drip